Price Sensitivity Survey Template

Discover the price sensitivity of your customers and measure the potential impact of the planned cost amendments 

  • Get comprehensive, data-driven insights from your market research and identify preferences of your audience
  • Gather detailed feedback on your products or services for your marketing teams
  • Improve Email Form Performance

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Available in multiple variations (with or without character). View options

Build a flexible, mobile-optimized survey with no coding and empower your marketing teams, gathering customer replies with animated Visme forms. Track real-time data in the Visme dashboard and get valuable insights for your business, new product, or services.

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Price Sensitivity Survey FAQs

Price sensitivity surveys detect customers' pricing sensitivity and readiness to buy company's products at various price levels. Your online survey may include variants of your future pricing adjustments so you could measure potential consequences and gauge customers' reaction without hurting your business. Detecting the price that would be just right to make a decision for purchasing is achieved by presenting those price points, collecting and analyzing survey results. Lack of responses might mean that the pricing range is wrong — make sure to adjust it before sharing the price sensitivity surveys with the next batch of users.

To start with, create simple but clear and professional survey questions that directly address possible pain points. Use A/B tests and offer various pricing ranges of the upcoming fee revisions to your audience and analyze which copy and design get more completions. For further in-depth analysis, share the survey data with your team and discuss it openly to make the informed decisions on further process.

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