Focus Group Survey Template

Collect customer feedback and have a conversation with your focus group to understand issues of your product at a deeper level

  • Get comprehensive, data-driven insights from your market research and identify preferences of your audience
  • Gather detailed feedback on your products or services for your marketing teams
  • Improve Email Form Performance

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Available in multiple variations (with or without character). View options

Build a flexible, mobile-optimized survey with no coding and empower your marketing teams, gathering customer replies with animated Visme forms. Track real-time data in the Visme dashboard and get valuable insights for your business, new product, or services.

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Focus Group Survey FAQs

Conduct your focus group survey to gather feedback on likes or dislikes the users might have on your product or survey, with the aim to further optimize your offerings. An example of a focus group for a cosmetics company could be participants of the beauty and personal care products trials or dedicated online community members. For the advertising campaigns in the automotive industry, the focus group would be car owners with varying interest in vehicles. Tech industry focus groups would be tech enthusiasts and youth aged 18-30 so they could test prototype models and share their design preferences. A focus group for political ads might be a group of people from a certain area or demographic. For an online app, the focus group could be their app users aged 18-25 sharing impressions of a new layout or UX experiences.

Focus group surveys gather information from your target audience, providing more insights and saving your resources and time. They can provide a solid foundation for your further product development unlike general questionnaires where the replies need to be sorted out before passing on to the product department. With the general questionnaires, the results received might not always be applicable to your business.

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